Multimedia

This project contains information on the multimedia industry I have covered definitions, skills, professions/industries and ways multimedia is used in these professions/industries and magazines.

1) What is Multimedia?

a. Locate three different definitions of multimedia.

b. Note the locations you found the information.

c. Use these three definitions as the basis and write your own definitions of multimedia.

• Multimedia is media that utilizes a combination of different content forms. The term can be used as a noun (a medium with multiple content forms) or as an adjective describing a medium as having multiple content forms. The term is used in contrast to media which only utilize traditional forms of printed or hand-produced text and still graphics. In general, multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms. Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia (as an adjective) also describes electronic media devices used to store and experience multimedia content. Multimedia is similar to traditional mixed media in fine art, but with a broader scope. The term “rich media” is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application.

• Multimedia is simply multiple forms of media integrated together. Media can be text, graphics, audio, animation, video, data, etc. An example of multimedia is a web page on the topic of Mozart that has text regarding the composer along with an audio file of some of his music and can even include a video of his music being played in a hall. Today, the word multimedia is used quite frequently, from DVD’s to CD ROMs to even a magazine that includes text and pictures.

• The use of computers to present text, graphics, video, animation, and sound in an integrated way. Long touted as the future revolution in computing, multimedia applications were, until the mid-90s, uncommon due to the expensive hardware required. With increases in performance and decreases in price, however, multimedia is now commonplace. Nearly all PCs are capable of displaying video, though the resolution available depends on the power of the computer’s video adapter and CPU.

• My definition of multimedia:

2) Multimedia covers a lot of different skills and concepts. For example Animation and Audio.

a. Name at least four other skills or concepts that multimedia covers

b. Give two examples of products, companies or other items for each skill or concept you have named plus the two given as examples (animation and audio).

• Animation: Is images used to entertain through a cartoon on TV or videos. These images can also be used in creative advertising.

• Audio: Is manipulating voice or making music producing it onto a CD by using recording equipment, headphones or microphones many Radio studios or Recording studies are involved with audio.

• Photography: Is used for many uses like capturing life’s moments, as a business where photographers are hired to take images with a camera at fashion shoots or to travel the world and take images of the sceneries or just what others peoples life’s are like, and then there are images printed in newspapers or magazines as a form of information or advertising.

• Web Design: Can be used by many people and companies for advertising or posting information by putting content onto a webpage like text, images or videos.

• Visual Arts: This is art via photography, drawing, painting, sketching or video. Many museums like to take in visual art or fine arts.

• Graphic Design: Is creating images or symbols. Sometimes these images can be combines to make a presentation for advertising or just art. It can be used in magazines, web pages and advertisements. These images, symbols or even logos are all created by a computer programme like Photoshop.

3) Multimedia has a large number of uses. They are diverse and it is often used in places you would never expect.

a. Give two areas that multimedia is used within assist the profession or industry.

b. Explain how multimedia is used in that industry.

• Multimedia is used very frequently in Music Production. Many things like sound effects, Microphones, Headphones, Amplifiers, computers and recording equipment are used.

• Photography is a multimedia profession it is an industry that specialises in developing, printing and processing film into many different formats including motion pictures, still images and photographs. These images are captured with a camera and we need a computer to put the images onto for editing and/or printing or to just post onto a website.

4) Locate three magazines that deal with one or more aspects of multimedia.

a. These magazines may be in print or electronic in format.

b. They may include pod casts and other electronic forms.

c. When you have found them, explain what area or areas they cover within multimedia.

• The National Geographic Magazine covers photography, digital imagery and video.
• The Your TV Guide internet magazine covers advertising, tables, images and links.
• The Better Photography magazine covers photography, images, printing and image manipulation.

5) Locate three jobs within the multimedia industry.

d. One from Western Australia,

e. One from anywhere else in Australia, and

f. One overseas position.

· Perth:

Multimedia and Graphic Designer

Balon is a growing consultancy that produces high level training and documentation for our clients. We use graphics, flash and 3D animations and audio to produce engaging and exciting materials and we now need more creative specialists to join out team.

You will have a sound knowledge of the Adobe Design Suite and a keen eye for layout and design. We also use other software including Flash, Articulate Presenter, and Lightwave 3D, Premiere and Adobe Captivate and any experience with these products would be held in high regard.

The right person will have a good attention to detail, an ability to develop a learning message into a visual story and a willingness to succeed within a small creative team. Significant training and development opportunities are available.

· Melbourne:

Web Designer

Red Crayon is growing again. We’ve just fitted out brand new offices and bought the latest equipment and we’re seeking an addition to our online team. First and foremost you need to be clever and secondly a super fine web/multimedia designer. You’ll need to be prepared to work hard and have loads of fun. And finally you’ll need to be ready for a career move that will see you well looked after.

The position reports directly to the Studio Boss and works along side the creative team. You will be working on a wide range of web/multimedia and design projects across a high-end client base.
Essential

Minimum of 4 years web/multimedia design experience
Tertiary qualification in Web Design/Multimedia
Exemplary references from previous employers
Exceptional ability to estimate time required to complete tasks
Advanced html, xhtml & CSS skills
Knowledge of web creative and interface design absolutely essential
Advanced in Dreamweaver, Photoshop & Illustrator
Proficient in Flash, ActionScript & InDesign
Knowledge of JavaScript, PHP/ ASP, My SQL & SQL database interfaces, SEO, SSL & Payment Gateways
Experienced in Adobe After Effects & Premier an advantage
Need to understand cross browser functionalities and W3C standards
Ability to deliver high quality work on time and on budget is a key

Salary Package commensurate with experience

This is a fantastic opportunity for someone who has knowledge in Web Design and Development and will be working closely with our Marketing department and Resort Photographer to create a first class web presence by ensuring our websites are of the highest quality and utilising the latest technologies.

The successful candidate;
- Must be proficient with Adobe Dreamweaver
- Must be able to use Adobe Flash to create banners, slide shows and photo galleries etc.
- Knowledge of ColdFusion.

References:

http://au.encarta.msn.com/dictionary_1861777123/multimedia.html

http://en.wikipedia.org/wiki/Multimedia

http://www.tech-faq.com/multimedia.shtml

http://www.webopedia.com/TERM/m/multimedia.html

http://www.myfuture.edu.au/services/default.asp?FunctionID=5105&IndustryID=810

http://ngm.nationalgeographic.com/2005/12/sea-monsters/morell-text

http://www.yourtv.com.au/

http://www.betterphotography.com.au/